This course will show you how to systematically use LinkedIn to fill your sales pipeline with warm referrals and new business opportunities, without making cold calls. Gain an edge over your competitors with less than 20 minutes of effort each day.
We’ve all heard the quote, “It’s not what you know, it’s who you know.” If you are focused on getting sales opportunities, new customers and warm referrals, then LinkedIn should be a powerful weapon in your sales and marketing process.
My name is Howard Yermish, and I’ve been helping clients with online marketing for over 20 years. I’ve worked with all types of companies, large and small, to build and implement strategies and systems for their online marketing.
Now, you may be asking yourself, “Hey Howard, what’s so special about your LinkedIn course?”
Over the years, I’ve seen lots of people talk about how great LinkedIn can be for business professionals. Most of the courses, workshops or webinars have been very inspirational. Which is exactly the problem. Other courses leave you asking the question, “Okay, now what exactly should I be doing with LinkedIn?”
And that is the BIG difference with my course. I focus on tangible actions, not just inspiration. By the end of the course, you will know exactly what to do every day, and you will build a productive and efficient habit that will make all corners of your LinkedIn network as powerful as possible.
Howard Yermish brings a level of enthusiasm and understanding to the geeky world of technology. He creates online training courses, workshops and webinars that engage people by connecting the topic to real-world business challenges. He is a frequent presenter to many organizations in the Greater Philadelphia area and consults with all types and sizes of organizations. In addition, his “Ask Howard” YouTube channel answers questions about Internet marketing, social networks, technology, WordPress and other business technology topics.
“Howard makes it so easy to learn and stay on track. This course is so much different from the other stuff out there. He helps you actually make it happen.”
After starting off with some general philosophy about using LinkedIn, I give you a 3-week onramp of actions that teaches you the specific skills of the system. Once you have completed the 3-week onramp of actions, enrolled students will get a first 30-minute private training session with Howard, to help you with specific questions that you may have.
You will learn the elements of the weekly cycle of activities and learn how to keep track of your progress in the downloadable workbook. Once you are up to speed with the system, I teach you how to be even more productive and efficient, while you further customize the system to integrate with your own sales and marketing processes. To round out the course, I teach you how to avoid some of the rookie mistakes that people make when using LinkedIn.
Also, you will use my downloadable progress tracking workbook to score, measure and evaluate your actions. Once you have completed the course materials, enrolled students will get a second 30-minute private training session with Howard, answering even more questions and helping with your specific implementation questions.
Let me tell you a quick story…
Several years back, I was talking to a person at a networking event, and he casually mentioned that his company was thinking about redesigning their website. He asked me if I would be interested in being part of the selection process. So I decided that I was going to rig the process and I used my LinkedIn network to do it. Within the next week, I knew that all five of the key decision makers at this target company had my name at the top of their lists. We got the job and we charged full price. And that’s when I knew that my LinkedIn methods might be valuable to other sales and marketing professionals.
So who is this course for? The target audience is the salesperson, business development professional, marketer or business person that is responsible for networking, prospecting, selling and marketing for their business.
The goal of the course is simple: Turn your LinkedIn network into a valuable business asset to gain an edge over your competition, and do it with less than 20 minutes of effort each day.